Cosmetic Skincare Statistics

Statistics and metrics for cosmetic procedures and skincare treatment in the United States

Cosmetic Skincare in the United States

The cosmetic procedures industry in the United States continues to thrive, as evidenced by the average annual data. Dermal fillers and toxins are the most popular treatments, with approximately 3.6 million and 4.7 million procedures respectively each year. Skin resurfacing and skin tightening treatments also maintain a significant presence, with 1 million and 260,000 annual procedures, respectively. Gender distribution shows a higher propensity among women, who account for the majority of treatments across all categories; for instance, women undergo 2,970,353 dermal filler procedures and 4,136,289 toxin treatments annually. The demographic breakdown reveals a higher uptake among individuals aged 40-54 and 55-69, demonstrating the importance of these age groups in the cosmetic market. These statistics underline the steady demand for cosmetic procedures, highlighting their integral role in modern beauty and wellness practices. This comprehensive analysis gives a deeper understanding of the current state of the cosmetic procedures market and helps in predicting future trends and potential shifts in consumer behavior.

Overview of Procedures

The high volume of non-surgical procedures suggests a significant shift towards less invasive cosmetic treatments, likely due to reduced recovery times and lower risk profiles compared to surgical options.

Dermal Fillers

With approximately 3.6 million procedures performed annually, dermal fillers are among the most popular cosmetic treatments. This high volume suggests a strong market demand, likely driven by the desire for non-invasive solutions to combat aging and enhance facial features. The popularity of dermal fillers may continue to rise as they are seen as a safe and effective way to enhance facial features and combat aging without surgery. Innovations in filler materials and techniques could attract more diverse age groups and potentially more men.

Toxins (e.g., Botox)

Toxins lead with around 4.7 million procedures each year, underscoring their dominance in the cosmetic industry. The non-surgical nature and relatively short recovery times may contribute to their popularity. The market for toxins could expand as newer, longer-lasting formulations are developed. Additionally, as social stigma decreases, male participation might increase, especially among younger professionals seeking a competitive edge in appearance-centric industries.

Skin Resurfacing

This category, which includes treatments like laser resurfacing, accounts for about 1 million procedures annually, indicating a growing interest in skin rejuvenation therapies. Recent advances in technology that reduce recovery time and improve results are likely to boost the popularity of skin resurfacing. This procedure might see increased adoption as part of routine skincare regimens, particularly if made more accessible.

Skin Tightening

Although less prevalent than the other treatments at 260,000 procedures annually, skin tightening treatments like RF microneedling still represent a significant niche in cosmetic care. As non-surgical alternatives to facelifts and other plastic surgeries continue to evolve, skin tightening could see growth, especially among those aged 40 and above. Increasingly effective treatments that offer longer-lasting results could make this a more appealing option for those looking to avoid surgery.

Chemical Peels

Chemical peels are seeing a resurgence in popularity due to their effectiveness in treating a variety of skin issues, such as hyperpigmentation, scarring, and age spots. Modern formulations and techniques allow for varying depths of peeling, which can be tailored to individual skin types and concerns, making this a versatile option for skin rejuvenation. As awareness of the tailored benefits of chemical peels grows, so does their adoption among both younger individuals looking for preventative care and older demographics seeking restorative treatments.


Kybella, an injectable treatment specifically designed to reduce fat below the chin, known as submental fat, is becoming a highly sought-after procedure for those looking to achieve a more defined jawline without surgery. The active ingredient, deoxycholic acid, helps to break down fat cells, offering a non-invasive alternative to liposuction or surgical procedures. The growing interest in facial aesthetics and minimally invasive procedures is likely to propel the popularity of Kybella as more people seek targeted, permanent treatments with minimal downtime.

FDA Approvals of Cosmetic Treatments

The timeline of FDA approvals for various cosmetic procedures reflects the evolving landscape of aesthetic medicine and the increasing focus on safety and efficacy. Here is an overview of when some popular procedures received FDA approval.

Dermal Fillers (1981)

Dermal fillers were among the first cosmetic enhancements to gain FDA approval in 1981. This early approval paved the way for a multitude of formulations designed to smooth wrinkles and restore facial volume, offering non-surgical solutions for aging.

Toxins (1989)

FDA approval for cosmetic use of botulinum toxin (commonly known as Botox) in 1989 marked a significant milestone in non-invasive cosmetic treatments. Originally approved for medical conditions like blepharospasm, the discovery of its cosmetic benefits revolutionized the industry, particularly in treating facial wrinkles.

Skin Resurfacing (1996)

In 1996, the FDA approved laser skin resurfacing technologies, providing a new way to address skin imperfections such as fine lines, scars, and hyperpigmentation. This approval expanded the cosmetic toolkit, allowing for more precise and controlled skin enhancement techniques.

Skin Tightening (2002)

Skin tightening received FDA clearance in 2002, introducing a non-invasive method to reduce skin laxity and improve firmness. This approval was crucial for patients looking for alternatives to more invasive procedures like facelifts.

Collagen Stimulation (2004)

Collagen stimulation treatments are gaining traction as more consumers seek to naturally enhance skin elasticity and reduce wrinkles. Techniques such as microneedling, laser treatments, and topical serums enriched with collagen-boosting ingredients are increasingly popular for their effectiveness and minimal downtime. The approval of Poly-L-lactic acid (a biodegradable synthetic substance) in 2004 for the purpose of stimulating collagen production was a breakthrough for patients seeking longer-lasting results from non-surgical treatments. This technique helps in gradually improving skin texture and volume through natural collagen production.

Weight Loss Injections (2014)

Weight loss injections, such as semaglutide, are emerging as a favored non-surgical approach to weight management. These injections work by regulating appetite and are becoming a go-to option for individuals looking for significant, medically assisted weight loss solutions. In 2014, the FDA approved a new class of weight loss injections that use pharmacological agents to help reduce appetite and increase feelings of fullness. This approval provided a new tool in the fight against obesity, offering a non-surgical approach to weight management.

Kybella (2015)

Kybella was approved in 2015 as the first injectable treatment specifically targeting the reduction of submental fat (the fat beneath the chin). This innovative treatment offered a non-surgical solution to improve chin contouring and was a significant addition to the aesthetic treatments available.

Each of these FDA approvals signifies a technological and therapeutic advancement and reflects the growing acceptance and demand for cosmetic procedures that offer effective results with minimal invasiveness and downtime. These milestones have greatly influenced the popularity and perception of aesthetic treatments, encouraging ongoing innovation in the field.

Gender Distribution

The considerable difference in procedure numbers between genders could reflect societal beauty standards that emphasize youth and beauty more heavily for women than men. However, the noticeable participation of men in these markets points towards a changing dynamic that might see increased marketing and tailored services towards men in the future. The cosmetic industry might shift marketing strategies to increasingly target men, particularly in urban and professional settings, where appearance can impact career progression. This market segment has significant growth potential as cultural perceptions continue to evolve.


Women overwhelmingly represent the majority of the clientele for all of these cosmetic procedures. They account for nearly 2.97 million of the dermal filler procedures and over 4.13 million of the toxin treatments annually. This gender skew highlights the greater cultural acceptance and pursuit of cosmetic procedures among women.


While significantly lower, male engagement in cosmetic procedures is notable, with 118,614 men opting for dermal fillers and 265,247 for toxins. The data suggests a growing acceptance among men, potentially driven by increasing social media influence and a broader cultural shift towards grooming and aesthetics.

Age Distribution

Age-related trends indicate that while younger adults are beginning to adopt cosmetic procedures, the core market remains the middle-aged and older adults who are more likely to have the means and the motivation to invest in cosmetic treatments. The trend towards non-invasive procedures may begin earlier in life as younger generations seek to prevent rather than treat aging signs. Especially with toxins, the preventative benefits of cosmetic procedures for younger adults is evident in their thirties if treated regularly in their thirties.

Young Adults (20-29)

This group shows modest engagement, with minor percentages such as 3% for dermal fillers and 1% for toxins. Youthful populations may have less need for anti-aging treatments but show interest in enhancements like lip fillers.

Adults (30-39)

Engagement increases in this age group, possibly due to the onset of early signs of aging. Representing 11% for dermal fillers and 18% for toxins, these age brackets likely seek preventative treatments.

Middle-aged Adults (40-54)

This demographic is the most active in cosmetic procedures, with percentages like 49% for dermal fillers and 57% for toxins. The desire to maintain a youthful appearance and the higher disposable income in this age group may explain the high participation rate.

Older Adults (55-69)

Although slightly less than the middle-aged group, older adults still represent substantial market shares, such as 37% for dermal fillers and 23% for toxins. This demographic seeks to address more pronounced signs of aging.

The data offers an insightful look into the distribution of cosmetic procedures among different racial and ethnic groups, highlighting prevailing trends and potential areas of growth within the industry.

Market Penetration Among Races

White people are currently a majority of the cosmetic procedure consumer base, there is substantial room for growth among minority populations. As the cosmetic industry continues to diversify its offerings and become more inclusive, expect increased penetration rates among these groups. There is a trend towards more customized treatments that cater specifically to the unique dermatological needs of different ethnicities. This customization enhances efficacy and improves client satisfaction and loyalty. Cultural standards of beauty significantly influence the types of cosmetic procedures favored by different groups. Recognizing and respecting these preferences will be crucial for practitioners looking to expand their client base. This section of the data sheds light on current trends and underscores the importance of culturally competent care in cosmetic medicine. The industry’s ability to adapt to the diverse needs of its clientele will likely dictate its success in tapping into these growing segments of the market.

Black clients show a notable preference for treatments like chemical peels, which are effective in addressing hyperpigmentation issues more common in darker skin tones. There is a growing market here, especially with treatments tailored to specific skin concerns unique to this group. The Latino population increasingly seeks cosmetic enhancements such as injectables and facials. Their growing population in the United States and rising economic power make them a key demographic for the cosmetic industry, with culturally sensitive marketing and services potentially driving further engagement. 

Asian clients are particularly interested in procedures that promote skin brightening and anti-aging. Treatments like Hydrafacial and microneedling are popular, driven by cultural preferences for smooth, porcelain-like skin. This group is also more likely to pursue preventative treatments at a younger age. White people remain the largest consumer of cosmetic procedures, reflective of both a higher demographic representation and possibly greater accessibility to such services. White people predominantly opt for procedures like dermal fillers and toxins, which aligns with broader trends observed nationally and the lack of elasticity in the skin.


The future looks promising for the cosmetic treatment market. As societal norms continue to evolve, reducing stigma and broadening acceptance of cosmetic enhancements, demand is expected to grow. Dermal fillers and toxins will likely lead this surge, driven by their non-invasive nature and rapid results, appealing to both seasoned consumers and newcomers alike. Innovations in these treatments promise more natural and longer-lasting results, which could attract a younger demographic aiming for preventative care. Skin resurfacing and tightening techniques are also on the cusp of transformation, with advances in technology improving efficacy and reducing downtime. These procedures are expected to become integral components of comprehensive anti-aging regimens, particularly among middle-aged and older adults who are keen to maintain a youthful appearance without undergoing surgery. As these technologies become more refined and accessible, we can anticipate a significant expansion of the market, with increased customization of treatments to meet individual needs, potentially revolutionizing the landscape of cosmetic care.

Other Popular Cosmetic & Wellness Treatments

The cosmetic and wellness industry is seeing dynamic growth across a variety of treatments, each catering to specific aesthetic and health needs. Below is a detailed overview of the current trends for the treatments you listed:

PRP/PRF (Platelet-Rich Plasma / Platelet-Rich Fibrin)

The use of PRP and PRF treatments is expanding beyond medical applications to aesthetic uses, such as hair loss treatment and skin rejuvenation. These procedures, which involve injecting a concentration of a patient’s own platelets to accelerate healing and regenerate tissue, are valued for their natural approach and compatibility with the body.

IV Hydration Therapy

IV hydration therapy is becoming a staple in wellness routines, particularly among the wellness-focused and celebrity populations for its immediate health benefits. These infusions, often enriched with vitamins and minerals, are touted for their ability to quickly alleviate symptoms of dehydration, hangovers, and fatigue.

Vitamin Shots

Vitamin shots are increasingly recognized for their direct health benefits, including boosting energy levels, supporting the immune system, and enhancing metabolic function. Vitamin B12 shots, in particular, are favored for their quick delivery of benefits, especially in individuals with specific nutritional deficiencies.

BHRT (Bioidentical Hormone Replacement Therapy)

BHRT is gaining ground among aging populations looking to alleviate the symptoms of hormonal imbalances, such as during menopause and andropause. This therapy uses hormones that are chemically identical to those the body naturally produces, which advocates say leads to better absorption and fewer side effects compared to traditional hormone therapies.


Dermaplaning is popular for its simplicity and immediate results. This exfoliating treatment, which involves gently scraping away the top layer of dead skin and fine hairs using a surgical scalpel, is renowned for achieving a smoother and brighter skin complexion.


The HydraFacial treatment is celebrated for its three-part regimen—cleansing, exfoliating, and infusing skin with intensive serums. It appeals to a broad demographic due to its ability to address a wide range of skin concerns, from wrinkles to acne, making it a versatile and highly sought-after facial treatment.


Microneedling continues to be a preferred choice for those targeting acne scars, fine lines, and overall skin rejuvenation. Its ability to stimulate the skin’s natural healing process without extensive downtime makes it an attractive option for routine skincare.


Traditional facials remain a cornerstone in skincare, with trends moving towards more personalized treatments. Custom facials that address specific skin concerns, such as hydration, anti-aging, or detoxification, are increasingly popular, reflecting a shift towards more tailored skincare solutions.

These trends reflect a growing consumer preference for treatments that offer cosmetic benefits and promote overall well-being and health, indicating a robust future for these therapies in the holistic health and beauty markets.



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